Media 2020 SEMA 360 and 2020 Virtual AAPEX Experience: Coverage of the 2020 Digital Experience for the Automtoive Aftermarket Industry 1

2020 SEMA 360 and 2020 Virtual AAPEX Experience: Coverage of the 2020 Digital Experience for the Automtoive Aftermarket Industry 1 /media/flashcomm?action=mediaview&context=normal&id=7943
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Las Vegas, NV (2020 SEMA 360 and the 2020 Virtual AAPEX Experience): Due to the ongoing Covid-19 pandemic in the United States, the annual live SEMA (Specialty Equipment Manufacturer Association) Show,, usually held in Las Vegas, Nevada, USA, was converted to an all digital experience called SEMA 360 from Nov. 2 to 6, 2020. Similarly and concurrently, the annual live AAPEX Show was  also converted to  the annual Virtual AAPEX Experience from Nov. 3 to 5, 2020. The following article will highlight the major accomplishments and achivements of the Automotive Aftermarket industry in 2020. During the 2020 SEMA 360, the annual Industry's Best New Award winners were introduced the inaugural SEMA 360 New Product Showcase at This represents the most innovative and cutting-edge automotive aftermarket products that will be consumable next year in 2021. The achievements include the development of products that enhance performance, styling, comfort, convenience and safety of cars, trucks and SUVs.  Products are then judged in 16 award categories with one (1) winner and two (2) runners-up in each category. Due to space restrictions, the only the top winners will be mentioned in this article by the categories: 1. COLLISION REPAIR and REFINISH PRODUCT: adasTHINK - adasTHINK; 2. ENGINEERED NEW PRODUCT: AME Peformance Electronis - VCU300 EV Control Unit; 3.EXTERIOR ACCESSORY PRODUCT: Curt Group - Tri-ball Universal Coupler Lock; 4. INTERIOR ACCESSORY PRODUCT: Speedway Motors - Omega Avant 6 Gauge Set Electric; 5. MERCHANDISING DISPLAY: Go Rhino Big Country Truck Accessories - Go Rhino Point of Purchase Display Rack; 6. MOBILE ELECTRONIC PRODUCTS: ESCORT/Cobra - ESCORT Redline 360c; 7. OFF-ROAD/4-WHEEL DRIVE PRODUCT: Warn Industries, Inc. - HUB Wireless Receiver and App; 8. PACKAGING DESIGN: TS Booster - TS Booster; 9. PERFORMANCE-RACING PRODUCT: AEM Performance Electronics - PDU-8 Power Distribution Module; 10. PERFORMANCE STREET PRODUCT: DashLogic - SensorTap IAT/Baro Relocatin Module; 11. POWERSPORTS PRODUCT: Mickey Thompson Tires & Wheel - Baja Pro X; 12. STREET ROD/CUSTOM PRODUCT: FRI Exhibits/Flaming River Industries - Microsteer Electric Power; 13. TIRE AND RELATED PRODUCT: Mickey Thompson Tires & Wheels - Baja Boss A/T; 14. TOOLS & EQUIPMENT PRODUCTS: Colourblock North America - Colourblock Scanner; 15. VAN/PICKUP/SPORT-UTILITY PRODUCT: Tire Stickers, Cerebrum Boost - Smart Tire Sensor Solution; 16. WHEEL and RELATED PRODUCT:  Forgleline Motorsports - F01 Flow Formed Wheel. Consequently, Day 1 (Nov. 2) highlights of SEMA 360 include: 1. MOPAR introduces Jeep Gladiator Top Dog Concept: using exclusive JPP (Jeep Performance Parts), MOPAR transformed a model 2020 Jeep Gladiator into a concept vehicle for mountain bikers; 2. Toyota introduced the Ultimate Outdoors Rig: 4WD Toyota Owner Magazine Overland-Ready Tacoma; 3. Toyota debuted four (4) vehicles including the Papadakis Formula DRIFT GR Supra; 4. 1977 KR Blazer-E Features Chevrolet Perfomance eCrate Package was functional proof of concept of the upcoming Electric Connect and Cruise package; 5. 2020 SBN ShelsSEMA Woman of the Year annouced: Ms. Jenna Jefferies: recognizes women who positively impact the industry through leadership and active industry involvement. Day 2 (Nov. 3) highlights of SEMA 360 include: 1. 2020 SEMA Launch Pad winner, Roland Hence, with the young entrepreneur wins a price package of more than $10,000; 2. Rich Barsamian conducts an education session on "Four Tips to Double Your Company's Annual Sales"; Day 3 (Nov. 4) highlights of SEMA 360 include: 1. West Coast Customs organized the 24-hour Build Truck to generate funds for USO; 2. SEMA President and CEO Chirstopher Kersting led top aftermarket CEOs on the topic of crisis and recovery with a panel including: Julian Gil (CEO of Eibach, Inc.), Jim Liaw (Formular DRIFT), Shahriar "Nick" Niakan (aFe Power), Kim Pendergrast (Magnusson Superchargers) and Brian Reese (The Retrofit Source). Day 4 (Nov. 5) highlights of SEMA 360 include: 1. First-ever online SEMA Industry Awards Celebration at 600PM PST and the following were announced as the winners. A. SEMA Person of the Year - Mr. Myles Kovacs (DUB Publising, Inc.); B. SEMA Gen-III Innovator of the Year - Mr. Brendan McGrath (Dyme Performance Systems, Inc.); C. SEMA Manufacturer of the Year - Redline Detection. The SEMA Awards recognize outstanding contributions and commitment to the aftermarket automotive industry with a high level of involvement with SEMA committees, task forces and councils; 2. California Air Resources Board (CARB) issued a letter inviting companies to disclose by 12/31/20 any unapproved hardware or software programs that impact emissions-controls systems in vehicles sold in  the state of California; 3. The Hot Rod Industry Alliance (HRIA) panel discuss the state of the hot-rod aftermarket; 4. U.S. Department of Commerce (DOC) has decided to keep the anti-dumping (AD) order issued 8/15 certain tires from China. The 2020 Virtual AAPEX Experience occured from Nov. 3 to Nov. 5. Day 2 (Nov. 4) highlights include: 1. A keynote panel called "What to Expect on the Road Ahead" where industry executives concluded that the automotive aftermarket community continues to exhibit resiliency during the pandemic crisis. Mr. Bill Hanvey (CEO of the Auto Care Association, ACA) and Mr. Paul McCarthy (President of the Automotive Aftermarket Suppliers Association, AASA) opened with a positive outlook for the aftermarket emphasizing a "stable" aftermarket demand and being an "essential" service figuring an estimated growth of 11.7% in 2021 with an estimated market size of $341 billion in 2023. Other topics discussed were diversity, inclusivity, talent acquisition and supporting a fair and level playing field. Also included in the keynote panel were top aftermarket industy executives on the future outlook in uncertain times. Mr. Greg Johnston (CEO of O'Reilly Parts) echoed the resiliency and consistency of the industry even in harsh economic conditions. He pointed out that vehicle maintenance will become a more important factor as opposed to purchasing new vehicles. Mr. Duncan Gillis (CEO of BBB Industries) expects to actually a growth in aftermarket replacement parts predicting a very bullish 2021 and being recession resiliency in the manufacturer/supplier side. Ms. Sue Godschalk (President of Federated Auto Parts) noted the over-performance of the e-commerce segment compared to the brick and mortar traditional stores due to closures and possible virus exposure. She also predicted more automation in manufacturing, distribution centers and warehouses due to difficulty to find qualified employees. Mr. Eric Sills (CEO of Standard Motor Products) also echoed the stability and resiliency of the aftermarket industry despite the unprecedented nature of the pandemic making it less likely to affect long-term stability. Finally, Mr. Tom Greco (CEO of Advanced Auto Parts) emphasized the importance of maintenance of vehicles, DIY,  and the significant decline in the use of mass transportation. Day 3 (Nov. 5) highlights included the announcement of the new AAPEX Service and Repair Awards. These awards recognize the essential services that shop owners, service advisors and technicians provide to keep the motoring public safely and securely on the road even during these unprecedented times. Carm Capriotto (Founder of Remarkable Results Radio) presented the awards to: 1. Mr. Brian Sump (President of Avalon Motorsports and Urban Auto Care, Denver, CO) - AAPEX Shop Owner of the Year; 2. Mr. Jason Sexton (Dynamic Automotive, Frederick, MD) - AAPEX Service Advisor of the Year; 3. Mr. Norm Schulz (Interstate Auto Care, Madison Heights, MI). The 2020 Virtual AAPEX Experience served as the hub of training, insights and connections for more than $1 trillion global automotive aftermarket industry. It featured instructor and exhibitor led training, product and equipment demos from industry suppliers, the New Product Showcase and opportunities to connect one-on-one with exhibitors to network and conduct business virtually. The 2021 AAPEX will return to the Sands Expo And Caesars Forum Conference Center next year in Las, Vegas, NV: Nov. 2 to Nov. 4, 2021. (All text by Rene Zamora, Reporter/Photographer, Newsmexx TV, Henderson, Nevada  USA).

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